I remember a decade ago buying a Skrillex CD and marvelling at how big and dynamic it sounded, but noticing how the meters sat at the same position pretty much throughout every song. While the objective is to grab the listener’s attention, I think it’s the combination of volume and dynamics which is important, not to mention the quality of the music itself. Loudness is, therefore, a combination of perception and level.
In these times of short attention spans and beat-oriented hooks, your work needs every edge it can possibly gain to reach an audience. There’s much debate about whether the quest for ‘loudness’ is damaging the production of real dynamic music, but like everything that is consumed, we have little choice but to pander to market forces or be left on the sidelines. In today’s climate of ‘everything louder than everything else’ there’s a limit to how far you can go with this quest before science literally stops you in your tracks. But there is another great Sonnox plugin which has been around for as long as I remember which I’ve seriously underestimated - the Oxford Inflator. There are a few I use regularly - mainly the Oxford Limiter and SuprEsser DS - both of which I use for podcast editing as well as music production. Sonnox is well respected for its sonically superior plugins.
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